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</html>";s:4:"text";s:25447:"Fashion Books.  : Contemporary Issues. 9.13 New directions in fashion marketing communications 235 9.14 Summary 236 Useful websites 236 Further reading 237 10 Fashion Marketing Planning 238 Mike Easey 10.1 Introduction 238 10.2 The planning process and objectives 238 10.3 Marketing audits and SWOT analysis 240 10.4 Marketing strategy 243 10.5 The fashion marketing plan 246 I will keep on updating the list with time, as I keep on researching on good tutorials and books for our digital marketing readers and learners. This textbook for students of fashion design, fashion marketing .  Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity, to creating a customer profile. Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. Fashion Marketing Management PDF by A. Arunraj and V. 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